Avolta: AI visibility in the Retailtech ranking
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
Travel retail · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.
Metrics for this measurement
Back to the Retailtech overview · Methodology
| Metric | Value |
|---|---|
| Indicative rank within the fixed selection | 1 |
| Visibility Score (0–100) | 63.5 |
| Mention rate | 100.0% (10 of 10 answers) |
| Average position when mentioned | 1.0 |
| Share of Voice within this category | 24.4% |
| Positive sentiment among detected mentions | 5.3% |
Position refers to all detected providers in “Travel retail”, not just the 21 companies in the overview. A total of 11 distinct providers were detected in this category.
All ten neutral measurement questions
Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.
| Question (translated from German) | Result | Position |
|---|---|---|
| Which companies operate duty-free shops at airports internationally? | Mentioned | 1 |
| Which travel retail operators are relevant to Swiss airports? | Mentioned | 1 |
| Which providers could operate airport shops? | Mentioned | 1 |
| Which travel retailers have a large international store network? | Mentioned | 1 |
| Which companies combine travel retail and food services at airports? | Mentioned | 1 |
| Which travel retail companies offer digital shopping solutions for travellers? | Mentioned | 1 |
| Which duty-free shop operators are established in Europe? | Mentioned | 1 |
| Which travel retail companies are suitable distribution partners for cosmetics brands? | Mentioned | 1 |
| Which travel retail operators are relevant partners for luxury brands? | Mentioned | 1 |
| Which companies are important players in global airport retail? | Mentioned | 1 |
Scope and name variants
The category studied is “Travel retail”, not the company’s entire product portfolio.
Name variants or former names included: Avolta, Dufry. Mentions are counted only once per answer.
Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.