Retailtech 2026: visibility in AI answers
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
21 companies · 20 categories · 200 AI answers · GPT-6 Luna (OpenAI) · Measured 21/10/2026.
Ranking of the 21 companies
Sorted by the Visibility Score within each stated category. A higher score in one category does not demonstrate an advantage over companies in another industry. Click a brand for its metrics and all ten measurement questions.
| Rank | Company | Category | Visibility / 100 | Mention rate | Avg. position |
|---|---|---|---|---|---|
| 1 | Avolta | Travel retail | 63.5 | 100.0% | 1.0 |
| 2 | JTI | Tobacco companies (corporate analysis) | 63.3 | 100.0% | 2.5 |
| 3 | Mastercard | Payment networks | 50.5 | 100.0% | 2.0 |
| 4 | Emmi | Dairy products | 48.5 | 100.0% | 1.4 |
| 5 | Decathlon | Sporting goods retail | 47.7 | 100.0% | 1.5 |
| 6 | HP | Business computers and printers | 44.1 | 100.0% | 1.9 |
| 7 | Salesforce | CRM software | 43.4 | 100.0% | 1.8 |
| 8 | CALIDA | Underwear and nightwear | 42.9 | 100.0% | 1.5 |
| 9 | Logitech | Computer accessories | 42.9 | 90.0% | 1.0 |
| 10 | Google Cloud | Cloud platforms | 41.6 | 100.0% | 2.9 |
| 11 | Götti | Premium eyewear brands | 40.6 | 90.0% | 2.0 |
| 12 | Müller | Health and beauty retail | 38.2 | 80.0% | 1.4 |
| 13 | Hero Group | Packaged food | 28.1 | 60.0% | 1.3 |
| 14 | Merkle | Customer experience and marketing | 27.4 | 70.0% | 2.7 |
| 15 | Snowflake | Data platforms | 26.1 | 70.0% | 2.3 |
| 16 | Salomon | Road and trail running shoes | 20.6 | 50.0% | 2.0 |
| 17 | On | Road and trail running shoes | 6.0 | 20.0% | 2.0 |
| 18 | GUESS | Fashion and denim | 5.1 | 10.0% | 1.0 |
| 19 | AKN Group | Premium eyewear groups | 0.0 | 0.0% | – |
| 19 | Avvale | IT transformation | 0.0 | 0.0% | – |
| 19 | Live Story | E-commerce content | 0.0 | 0.0% | – |
0 means the company was not mentioned in these ten answers, not that it is generally invisible. Identical scores and mention rates share the same rank.
What was measured?
The fixed selection comes from the supplied company list for Retail Tech Innovation 2026. It contains 21 companies. This is neither a complete list of event partners nor a ranking of all market participants.
Ten neutral questions per category were asked without naming the target companies. Each question received one answer, without web search. On and Salomon share the same ten questions about road and trail running. The other companies are measured in their respective categories.
This is an English translation of the German-language study, not a new measurement in English. Scores, rankings and the measurement date are identical to the German version. Questions shown on the company pages have been translated for readability.
Other providers mentioned in the answers are included in position and Share of Voice calculations but do not appear as additional companies in this fixed ranking.
How to interpret the results
- Snapshot: one model, one run per question; small differences are not robust.
- Different markets: categories and questions substantially affect the results.
- Not a product recommendation: we measure brand mentions, not quality or market share. For JTI, only factual company questions are evaluated.
- Independent analysis: AIRank / Insightable GmbH; not an official assessment or endorsement by the event organiser.
Methodology and metrics · Separate Switzerland GEO ranking (German)