Merkle: AI visibility in the Retailtech ranking
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
Customer experience and marketing · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.
Metrics for this measurement
Back to the Retailtech overview · Methodology
| Metric | Value |
|---|---|
| Indicative rank within the fixed selection | 14 |
| Visibility Score (0–100) | 27.4 |
| Mention rate | 70.0% (7 of 10 answers) |
| Average position when mentioned | 2.7 |
| Share of Voice within this category | 14.0% |
| Positive sentiment among detected mentions | 0.0% |
Position refers to all detected providers in “Customer experience and marketing”, not just the 21 companies in the overview. A total of 27 distinct providers were detected in this category.
All ten neutral measurement questions
Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.
| Question (translated from German) | Result | Position |
|---|---|---|
| Which agencies support Swiss companies with data-driven marketing? | Mentioned | 2 |
| Which consultancies are suitable for customer experience projects in retail? | Mentioned | 4 |
| Which agencies combine CRM consulting and marketing technology? | Mentioned | 1 |
| Which service providers support personalisation in e-commerce? | Not mentioned | – |
| Which agencies are suitable for international customer experience programmes? | Mentioned | 3 |
| Which consultancies help build a customer data platform? | Mentioned | 3 |
| Which digital agencies support omnichannel marketing in Switzerland? | Mentioned | 1 |
| Which service providers offer marketing analytics and customer strategy together? | Not mentioned | – |
| Which agencies have experience with loyalty programmes in retail? | Not mentioned | – |
| Which consultancies support modernising CRM and the digital customer experience? | Mentioned | 5 |
Scope and name variants
The category studied is “Customer experience and marketing”, not the company’s entire product portfolio.
Name variants or former names included: Merkle, Merkle DACH. Mentions are counted only once per answer.
Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.