CALIDA: AI visibility in the Retailtech ranking
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
Underwear and nightwear · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.
Metrics for this measurement
Back to the Retailtech overview · Methodology
| Metric | Value |
|---|---|
| Indicative rank within the fixed selection | 8 |
| Visibility Score (0–100) | 42.9 |
| Mention rate | 100.0% (10 of 10 answers) |
| Average position when mentioned | 1.5 |
| Share of Voice within this category | 20.4% |
| Positive sentiment among detected mentions | 20.0% |
Position refers to all detected providers in “Underwear and nightwear”, not just the 21 companies in the overview. A total of 16 distinct providers were detected in this category.
All ten neutral measurement questions
Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.
| Question (translated from German) | Result | Position |
|---|---|---|
| Which brands offer high-quality underwear in Switzerland? | Mentioned | 3 |
| Which brands are recommended for comfortable nightwear? | Mentioned | 1 |
| Which Swiss brands offer underwear for women and men? | Mentioned | 1 |
| Which underwear brands focus on skin-friendly materials? | Mentioned | 1 |
| Which brands offer durable cotton underwear? | Mentioned | 1 |
| Which brands are suitable for high-quality pyjamas? | Mentioned | 3 |
| Which underwear brands offer sustainable product lines? | Mentioned | 1 |
| Which brands offer comfortable loungewear in Switzerland? | Mentioned | 1 |
| Which underwear brands are known for everyday wear and comfort? | Mentioned | 1 |
| Which underwear brands offer a broad range for the whole family? | Mentioned | 2 |
Scope and name variants
The category studied is “Underwear and nightwear”, not the company’s entire product portfolio.
Capitalisation of CALIDA is normalised; multiple mentions count only once per answer.
Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.