GUESS: AI visibility in the Retailtech ranking
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
Fashion and denim · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.
Metrics for this measurement
Back to the Retailtech overview · Methodology
| Metric | Value |
|---|---|
| Indicative rank within the fixed selection | 18 |
| Visibility Score (0–100) | 5.1 |
| Mention rate | 10.0% (1 of 10 answers) |
| Average position when mentioned | 1.0 |
| Share of Voice within this category | 2.0% |
| Positive sentiment among detected mentions | 100.0% |
Position refers to all detected providers in “Fashion and denim”, not just the 21 companies in the overview. A total of 28 distinct providers were detected in this category.
All ten neutral measurement questions
Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.
| Question (translated from German) | Result | Position |
|---|---|---|
| Which international denim brands are recommended in Switzerland? | Not mentioned | – |
| Which fashion brands offer modern jeans for women and men? | Not mentioned | – |
| Which brands offer fashionable casual clothing in the mid-to-upper price segment? | Not mentioned | – |
| Which fashion brands are known for striking designs and accessories? | Not mentioned | – |
| Which brands are suitable for an urban casual look? | Not mentioned | – |
| Which brands offer jeans and matching handbags from the same collection? | Mentioned | 1 |
| Which international fashion brands have their own stores in Switzerland? | Not mentioned | – |
| Which denim brands offer a wide selection of fits? | Not mentioned | – |
| Which fashion brands are of interest to young adults in Switzerland? | Not mentioned | – |
| Which brands offer fashionable everyday clothing and accessories? | Not mentioned | – |
Scope and name variants
The category studied is “Fashion and denim”, not the company’s entire product portfolio.
Capitalisation of GUESS is normalised; multiple mentions count only once per answer.
Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.