Emmi: AI visibility in the Retailtech ranking
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
Dairy products · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.
Metrics for this measurement
Back to the Retailtech overview · Methodology
| Metric | Value |
|---|---|
| Indicative rank within the fixed selection | 4 |
| Visibility Score (0–100) | 48.5 |
| Mention rate | 100.0% (10 of 10 answers) |
| Average position when mentioned | 1.4 |
| Share of Voice within this category | 23.3% |
| Positive sentiment among detected mentions | 10.0% |
Position refers to all detected providers in “Dairy products”, not just the 21 companies in the overview. A total of 18 distinct providers were detected in this category.
All ten neutral measurement questions
Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.
| Question (translated from German) | Result | Position |
|---|---|---|
| Which Swiss manufacturers offer a broad range of dairy products? | Mentioned | 1 |
| Which yoghurt brands are recommended in Switzerland? | Mentioned | 1 |
| Which companies produce Swiss cheese for the international market? | Mentioned | 1 |
| Which brands offer chilled coffee and milk drinks in Switzerland? | Mentioned | 1 |
| Which Swiss dairy processors are important suppliers to food retailers? | Mentioned | 1 |
| Which dairy brands offer high-protein products? | Mentioned | 1 |
| Which manufacturers offer lactose-free dairy products in Switzerland? | Mentioned | 1 |
| Which Swiss brands offer high-quality dairy desserts? | Mentioned | 1 |
| Which companies are major dairy product suppliers in Europe? | Mentioned | 5 |
| Which dairy manufacturers are suitable partners for the Swiss food service industry? | Mentioned | 1 |
Scope and name variants
The category studied is “Dairy products”, not the company’s entire product portfolio.
Name variants or former names included: Emmi, Emmi Group. Mentions are counted only once per answer.
Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.