HP: AI visibility in the Retailtech ranking
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
Business computers and printers · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.
Metrics for this measurement
Back to the Retailtech overview · Methodology
| Metric | Value |
|---|---|
| Indicative rank within the fixed selection | 6 |
| Visibility Score (0–100) | 44.1 |
| Mention rate | 100.0% (10 of 10 answers) |
| Average position when mentioned | 1.9 |
| Share of Voice within this category | 20.4% |
| Positive sentiment among detected mentions | 30.0% |
Position refers to all detected providers in “Business computers and printers”, not just the 21 companies in the overview. A total of 13 distinct providers were detected in this category.
All ten neutral measurement questions
Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.
| Question (translated from German) | Result | Position |
|---|---|---|
| Which brands offer reliable business laptops for Swiss companies? | Mentioned | 3 |
| Which manufacturers are suitable for equipping office workstations with PCs? | Mentioned | 2 |
| Which brands offer good office printers for small businesses? | Mentioned | 2 |
| Which computer manufacturers offer comprehensive business support services? | Mentioned | 2 |
| Which brands offer high-performance workstations? | Mentioned | 2 |
| Which laptop brands are suitable for hybrid workplaces? | Mentioned | 2 |
| Which manufacturers offer printing solutions for medium-sized companies? | Mentioned | 1 |
| Which PC brands offer good security features for companies? | Mentioned | 1 |
| Which brands are suitable for durable business laptops? | Mentioned | 3 |
| Which computer and printer manufacturers have a broad enterprise range? | Mentioned | 1 |
Scope and name variants
The category studied is “Business computers and printers”, not the company’s entire product portfolio.
Name variants or former names included: HP, HP Inc., Hewlett-Packard, Hewlett Packard. Mentions are counted only once per answer.
Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.