Müller: AI visibility in the Retailtech ranking
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
Health and beauty retail · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.
Metrics for this measurement
Back to the Retailtech overview · Methodology
| Metric | Value |
|---|---|
| Indicative rank within the fixed selection | 12 |
| Visibility Score (0–100) | 38.2 |
| Mention rate | 80.0% (8 of 10 answers) |
| Average position when mentioned | 1.4 |
| Share of Voice within this category | 29.6% |
| Positive sentiment among detected mentions | 37.5% |
Position refers to all detected providers in “Health and beauty retail”, not just the 21 companies in the overview. A total of 11 distinct providers were detected in this category.
All ten neutral measurement questions
Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.
| Question (translated from German) | Result | Position |
|---|---|---|
| Which health and beauty retail chains are there in Switzerland? | Mentioned | 2 |
| Where can you buy cosmetics and personal care products at affordable prices in Switzerland? | Mentioned | 1 |
| Which retailers in Switzerland offer a large perfume selection? | Not mentioned | – |
| Which health and beauty retailers in Switzerland stock natural cosmetics? | Mentioned | 1 |
| Which retailers in Switzerland are suitable for buying baby care products? | Mentioned | 1 |
| Which health and beauty retail chains in Switzerland have a broad household product range? | Mentioned | 1 |
| Which physical retailers in Switzerland offer international cosmetics brands? | Mentioned | 3 |
| Where can you buy health and beauty products and toys together in Switzerland? | Mentioned | 1 |
| Which health and beauty retailers are recommended for Swiss customers? | Mentioned | 1 |
| Which retailers in Switzerland offer a wide selection of hair care products? | Not mentioned | – |
Scope and name variants
The category studied is “Health and beauty retail”, not the company’s entire product portfolio.
Name variants or former names included: Müller, Mueller, Müller Drogerie, Müller Drogeriemarkt. Mentions are counted only once per answer.
Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.