Mastercard: AI visibility in the Retailtech ranking

Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.

Payment networks · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.

Metrics for this measurement

Back to the Retailtech overview · Methodology

MetricValue
Indicative rank within the fixed selection3
Visibility Score (0–100)50.5
Mention rate100.0% (10 of 10 answers)
Average position when mentioned2.0
Share of Voice within this category20.8%
Positive sentiment among detected mentions16.7%

Position refers to all detected providers in “Payment networks”, not just the 21 companies in the overview. A total of 9 distinct providers were detected in this category.

All ten neutral measurement questions

Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.

Question (translated from German)ResultPosition
Which international card payment networks are important for merchants in Switzerland?Mentioned2
Which payment networks are widely used in international e-commerce?Mentioned2
Which card payment networks are suitable for cross-border payments?Mentioned2
Which payment networks support contactless card payments in Switzerland?Mentioned2
Which card networks should Swiss hotels accept for international guests?Mentioned2
Which international payment networks offer tokenisation for card payments?Mentioned2
Which card payment networks are relevant to Swiss online shops?Mentioned2
Which payment networks offer fraud prevention solutions for card payments?Mentioned2
Which card networks are widely used in European retail?Mentioned2
Which international card payment networks support mobile wallets?Mentioned2

Scope and name variants

The category studied is “Payment networks”, not the company’s entire product portfolio.

Name variants or former names included: Mastercard, MasterCard. Mentions are counted only once per answer.

Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.

Compare all 21 companies · Calculation and limitations