On: AI visibility in the Retailtech ranking
Indicative comparison across different industries: these companies do not answer the same questions and are not all direct competitors. Not a representative market study.
Road and trail running shoes · 10 answers · GPT-6 Luna (OpenAI) · 21/10/2026.
Metrics for this measurement
Back to the Retailtech overview · Methodology
| Metric | Value |
|---|---|
| Indicative rank within the fixed selection | 17 |
| Visibility Score (0–100) | 6.0 |
| Mention rate | 20.0% (2 of 10 answers) |
| Average position when mentioned | 2.0 |
| Share of Voice within this category | 4.0% |
| Positive sentiment among detected mentions | 0.0% |
Position refers to all detected providers in “Road and trail running shoes”, not just the 21 companies in the overview. A total of 15 distinct providers were detected in this category.
All ten neutral measurement questions
Each question was asked once in German. The questions below are English translations, not a new English-language measurement. “Not mentioned” is an observed result, not a missing value. The German version contains the original wording.
| Question (translated from German) | Result | Position |
|---|---|---|
| Which running shoe brands are recommended for beginners in Switzerland? | Not mentioned | – |
| Which brands offer good running shoes for longer road runs? | Not mentioned | – |
| Which running shoe brands are suitable for daily training? | Not mentioned | – |
| Which brands offer particularly lightweight running shoes? | Not mentioned | – |
| Which running shoe brands offer good cushioning? | Mentioned | 1 |
| Which brands offer good trail running shoes for the Swiss mountains? | Not mentioned | – |
| Which trail running brands are suitable for technical paths? | Not mentioned | – |
| Which brands offer running shoes for long trail distances? | Mentioned | 3 |
| Which shoe brands are suitable for running on mixed terrain? | Not mentioned | – |
| Which brands offer trail running shoes with good grip on wet paths? | Not mentioned | – |
Scope and name variants
The category studied is “Road and trail running shoes”, not the company’s entire product portfolio.
Name variants or former names included: On, On Running, On-Running. Mentions are counted only once per answer.
Other brands belonging to a group are not automatically attributed to the company. In particular, Götti and AKN Group remain separate. Product or subsidiary brand names without the target company’s name do not count as mentions of that company.